Earn trust before the link
The recommendation should make sense even if there were no commission. Explain the use case, alternatives and limitations.
Disclose clearly
Tell readers when you may earn a commission. Keep disclosures close enough to monetised recommendations that users can understand the relationship before clicking.
Build decision content
Useful affiliate pages help people compare options, understand trade-offs, follow tutorials and choose a product for a specific workflow.
Track outcomes
Measure outbound clicks, trials and purchases where programs provide reporting. Use the data to improve relevance rather than simply adding more links.
Build owned assets too
Email lists, your own products, services and courses reduce dependence on any one affiliate program or commission structure.